Variance as signal
A useful projection preserves the long direction of a correlated cloud.
Finding the direction that carries the signal
Many datasets contain several measured variables but far fewer independent patterns. PCA rotates the coordinate system so that the strongest pattern becomes visible first.
The essential idea: dimension reduction works when the data vary much more along some directions than others.
A useful projection preserves the long direction of a correlated cloud.
Keeping only the leading direction gives the closest rank-one approximation in squared distance.
Rotate the projection axis through a correlated cloud. Watch captured variance rise as reconstruction error falls.
PCA finds a compact coordinate system by preserving the directions of greatest variation.